In this Absolut Vodka advertisement there is a woman in her living room that has opened a package and is trying to figure out how to put together all the different pieces of what would be the way her ideal man and what he would look like. This woman has chosen to have the abdominals of a "fit" African- American man, the right arm of a tatooed rock star,the left arm of a sweet and thoughtful man holding flowers, and the head of an inellegent man with glasses. This ad is appealing to the desire to fabricate your own spouse using your imagination according to the personality you would like him to have. It appeals to the desire to have the right and the power to either destroy or build your ideal man. The ads intended audience is women perferably those who are tired of waiting for their absolute man. The claim in this ad is that all women should have the man they want and not settle for whatever comes along, therefore saying that this Absolut Vodka is the perfect vodka, exactly to your liking and is not like any other vodka that happens to be at the store. This ad expects the audience to assume that this woman is in her living room and has just recieved the package she has been waiting for. The assumption is that she has just opened it and is reading the manual in order to build her spouse. The warrant is that by drinking Absolut Vodka your living in an absolute world and anything is possible. The evidence that supports my claims is all the different body parts of the ideal or absolute man that woman has been wanting to build. This Absolut Vodka ad is very detailed and clever which attracts the audience and gets us to buy his product.
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